Growth strategy should align with your company's strategy, Effective Head of Growth & more
The Growth Letter #84
Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.
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Today at a glance:
Article: Your growth strategy should align with your company's strategy
Post: How to be an effective Head of Growth
Media: Grow your career with behavioural science
Tool: One-stop shop analytics for SaaS
Framework: Get smart with C.O.D.E
Growth can be applied to any industry, and growth initiatives are effective for almost any company. However, companies must align their strategies with their growth strategy.
There are an infinite number of strategies that can be adopted by organisations but, for the purpose of clarity, the article provides 3 key stages. Check this article out and see if you can align your company and growth goals.
Andrew Capland shows in these 17 slides how to be an effective Head of Growth. The role has a churn rate with average job tenure of 1 to 2 years. SaaS is a fast-paced industry; thus, Andrew provides insights into leading a growth role that is fulfilling. You can read the post here.
Ali Abdaal has come up with another great deep dive focusing on behavioural science concepts, including how our emotions influence decision-making, the relationship between gender and risk aversion, and why we procrastinate and fear of failure.
You will have a better understanding of why people stumble in their career journeys, why others succeed, and some practical advice to set you off on your think-big journey! Watch the episode here.
UberQA makes QA (Quality Assurance) easy and cost-effective for digital agencies, eCommerce stores, website owners, and more. UberQA does the testing for you, which saves you time and lets you focus on other parts of the product development.
If you have testing requirements or want to chat about testing, DM me on LinkedIn or reply to this email. I can give you an hour of testing for free!
Managing information is an enormous challenge today, and this framework looks at it from a creative standpoint rather than a productivity perspective.
Coined by Tiago Forte, the CODE framework is about Capturing important information in a note-taking app, organising it according to your needs, distilling each note to its essence, and using this knowledge to express your work.
The organising system is designed for action, the 'Second Brain' serves our needs rather than be a storage space for unnecessary knowledge.
Tim’s Hiring Zone:
You can find growth-related jobs here.