Market Fit, PASTOR with a Twist & more
The Growth Letter #87
Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.
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Today at a glance:
Article: Market Fit
Post: PASTOR with a Twist
Media: Schedule with LinkedIn
Tool: Never forget your research
Framework: Jobs To Be Done
There is an infinite amount of building and testing involved to achieve product-market fit. A combination of iterations, customer value, growth, and product discovery techniques are required. Market Fit is the “pull” customers feel when they see your product.
Martina Lauchengco provides great insights and encourages people to be creative and get out of the building to understand market fit.
Tim Stoddart provides a whole new definition of PASTOR. A great copywriting formula you can use to create content that is more specific than the traditional PAS. Preach!
LinkedIn has over 850 million members. That’s bigger than the population of Europe. Recently LinkedIn announced it is working on a native scheduling app.
This will provide serious competition to social management tools such as Hootsuite, Buffer, and Sprout Social.
You can read about the announcement here
Heyday is an AI research assistant that creates a list of every webpage users visit, then resurfaces the most valuable content. Users retain more of what they learn automatically and save time.
The Jobs To Be Done (JTBD) framework focuses on an opportunity or a problem that needs to be solved. It’s called a “job” because it needs to be done, and you either hire people or products to get jobs done.
Historically, the primary cause of failed products and services is a misalignment with customer needs. When you embrace the jobs to be done framework, it’s focused on understanding what causes a customer to buy your product. This differs from conventional marketing techniques, which frame the buying decision around customer attributes, such as age, gender, income, marital status, and other demographic information.
Whereas demographic information can be correlated with buying behaviour, identifying a customer’s job to be done offers a direct window into the reasons they decide whether to buy a product.
Tim’s Hiring Zone:
You can find growth-related jobs here.