Should You go Fractional at Work, Know Your Users & more
The Growth Letter #74
Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.
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Today at a glance:
Article: Should You Go Fractional at Work
Post: Truly know your customers by testing
Media: Growth Sessions
Tool: Make data-driven decisions easily
Framework: Growth is Psychology
Being a fractional worker means possibly splitting your time with 3 projects. This is not a standard 9-5 job and demands a lot from someone. You are independent and you have flexibility with jobs, but it also adds more hustle to your life. In this article, Bethany Crystal reveals 6 questions you should ask before you become a fractional worker. This is not easy but it does give you more autonomy & control over your destiny.
Florian Decludt provides a sound solution on how understanding your target audience is essential to developing messaging that leads to your product or service. Taking it a step further, validating your messaging with data illustrates what's working and what can be scrapped.
This week I had the opportunity to provide a deep dive session for the startups at Al Hussein Technical University in Amman, Jordan. Previously I had masterclasses focusing on Demystifying Growth Hacking & Product-Led Growth to eager and enthusiastic startup founders.
You can find the University's Youtube page here.
Grow.com | No-Code, Full-Stack BI is a business intelligence (BI) platform that empowers everyone in your organisation to make data-driven decisions. It has been easy to adopt due to its ease of use, unlimited user licenses & great predictive analytics option. As the CEO of Grow, Rob Nelson is a tech enthusiast, who loves spending his time on product maps & removing obstacles for his team.
The ELMR Framework is something I have been talking about in my growth masterclasses and consultations. Everyone wants growth but not everyone focuses on user psychology. The important aspects such as what drives decision-making in users is pivotal for growth.
To help your product become a recurring part of your customers’ lives, you have to motivate users to build new habits. Motivational triggers are key to making habits stick.
Tim’s Hiring Zone
Here are some growth-related roles you can apply to:
Strategic Operations Associate, Consumer Growth at Uber